GLOBAL MARKET WITH A DOMINANT B2C SEGMENT
Today, any car is a complex product that comes with a large amount of technical documentation and requires a careful life-time support and huge marketing efforts in a very competitive and dynamic global market. The content to be translated into many languages varies from purely technical guides for users and manuals for maintenance personnel to promo materials for car dealers and ad campaigns in the local media. This industry requires a full range of localization services for both the mass market and premium segment, including the adaptation of graphics, videos, layouts, and print media.